Paper Hearts Inc is a proven, high-margin Etsy business with strong and consistent growth.

Revenue scaled from $169K (2023) to $540K (2025), generating $328K in net income and an exceptional 61% net margin.

Demand is predictable and supported by strong seasonal peaks (January, May, December), confirming product-market fit and long-term sustainability.

Key Investment Highlights
-Attractive valuation: $1.3M asking price ? 3.9x 2025 net income.
-Exceptional profitability: ~68% gross margin, ~61% net margin.
-Strong cash flow: ~25% annual ROI with a ~4-year payback.
-Low operational complexity: Minimal staff, fixed operating costs, easy transition.
-Scalable model: Additional revenue flows mostly to profit.

Gross Margin Drivers:
-Low material costs (cardstock, printing, packaging)
-High perceived value from personalization
-Labor/design time is the primary variable cost
-Gross margins above 80% before owner labor
-Order fulfillment semi automated with templates
-Customization workflow standardized
-Customer service is a competitive advantage (frequent 5 mentions)
-Business owner operated with optional outsourcing potential

Why Customers Buy From Paper Hearts Inc
-Beautiful designs, quick shipping, and a great experience.
-Customers choose Paper Hearts because they receive premium-quality products that feel personalized — fast and hassle-free.
-Easy customization options
-Consistent 5-star experience
-Repeat buyers & strong word-of-mouth
-Trust built through thousands of verified reviews
-Huge Sales Volume & High Ratings ~47,000+ sales over 5 years is very high on Etsy — signaling consistent demand and repeat purchases.
-4.9 average from over 10,200 reviews reinforces strong customer satisfaction.