Business Start Date: Established 2016 (commercial operations since 2017)
Geographic Reach: Operating across 7 Asia-Pacific markets
Business Price: Open to Offers
Business Model: B2B SaaS (Subscription)
Industry: Enterprise Software / Mobile CRM & Field Productivity
Percentage Being Sold: 100%
Sales (FY 2025): USD 499,351
Net Income (FY 2025): USD 12,417
Paying Clients (Lifetime): 100+ across 7 Asia-Pacific markets
Tag Line: 9 Year Old Mobile First CRM and Field Force SaaS, Over 100 Enterprise Customers Across 7 APAC Markets

EXECUTIVE OVERVIEW
The business is a Southeast Asia headquartered enterprise software developer and the creator of a mobile-first productivity and CRM platform purpose-built for organizations with distributed field teams. The platform consolidates attendance, itinerary, reporting, expense, pipeline, and intelligence-gathering workflows into a single social-media-style interface, allowing field representatives to report from anywhere and management to retrieve location and time-stamped data on demand.
The business has served more than 100 enterprise and SMB customers across seven Asia-Pacific markets. The platform is the operating entity's flagship product and the primary driver of recurring subscription revenue. The business is backed by an institutional venture investor affiliated with a major Asia-Pacific telecommunications and conglomerate group, together with a Silicon Valley-based corporate accelerator and venture firm. The business holds Select Technology Partner status with a tier-one global cloud infrastructure provider.
The business has demonstrated multi-year recurring revenue, a diversified blue-chip client roster, and a defensible niche serving industries with large field workforces, including pharmaceutical detailing, medical devices, construction materials, agriculture inputs, and FMCG distribution. The business is being offered for sale on a 100% equity basis to a strategic or financial acquirer seeking an established APAC SaaS platform with embedded enterprise relationships and meaningful expansion potential under broader distribution.

BACKGROUND
The platform was founded to address a market gap the founders observed firsthand in early consulting engagements. Enterprises in emerging markets had invested heavily in legacy CRM and field-force automation systems built by global vendors, only to face implementation cycles measured in years, low end-user adoption, and reported implementation failure rates exceeding 60%. The platform was built from the ground up on a social-media-inspired interaction model that uses feed posts, hashtags, profile pages, and geolocation to drive sub-week deployment timelines and adoption rates that exceed those of traditional CRM rollouts.
Since commercial launch, the platform has accumulated more than 100 paying customers and has been deployed across pharmaceutical sales forces, medical device representatives, construction materials distributors, agricultural input field teams, and FMCG merchandisers. The business is led by its founder and CEO from its Southeast Asia headquarters. Operations have been press-recognized by leading international and regional business media outlets, including a global television business network and several pan-Asian technology and business publications.

FINANCIAL PERFORMANCE
The business has produced consistent top-line growth over the past nine fiscal years, with revenue scaling from approximately USD 118,000 in 2017 to USD 499,351 in FY 2025. The business has been profitable on a net income basis in seven of the last nine years, with FY 2024 representing the strongest recent year on both revenue and net income.