Amazon FBA Designer Fragrance Brands Business | 100% Turnkey

Asking Price$985,000

Cash Flow

EBITDANot Disclosed

Gross Revenue$2,263,254

InventoryNot Disclosed

FF&ENot Disclosed

Real EstateNot Disclosed

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Amazon FBA Designer Fragrance Brands Business | 100% Turnkey


Asking Price$985,000

Cash Flow

EBITDANot Disclosed

Gross Revenue$2,263,254

InventoryNot Disclosed

FF&ENot Disclosed

Real EstateNot Disclosed

Business Description
Motivated Seller: Priced at a 2.58x Multiple
Due to personal circumstances, the ownership is highly motivated. Accordingly, the listing price has been reduced to sell to just 2.6x adjusted net income, significantly below market averages. This is a rare opening to acquire a 100% turnkey operation at a steep discount. Interested parties should move quickly to take advantage of this immediate equity opportunity.

Business Overview
With a global market size valued at $50+ billion in 2022, this well-established Amazon business is an online retailer of luxury designer fragrances for men & women. The business offers the world’s most coveted brands and curates a selection of fragrances in sampler packs that are in high demand. Consumable luxury products equate to higher volume sales which is perfect for building the customer base. This niche is ripe for expanding product offerings given the highly driven beauty industry.

Inventory is stored at a 3PL facility and shipped to Amazon for fulfillment to customers requiring only 4 contractors making it a simplified and turnkey business model for new owners. The owner is currently working about 10 hours per week to oversee the company.

As a 95% Amazon business, with 1,300+ reviews and a 4.7-star rating, this business’s success has been driven by their longstanding position in the marketplace and consistent supply of highly demanded SKUs, allowing the business to enjoy high sales volume since inception. The company also has two new landing pages for existing products that just recently went live and are already driving additional sales without having turned up marketing efforts.

In addition, the company has 3 new private brands, with one already trademarked and the other 2 trademarks pending, in the beauty care products industry that are nearly ready to launch and could be included with the sale with additional price negotiable. The brands offer a new owner the ability to capitalize on investments already made in the development and launch of new products to readily reap the rewards of increasing sales and expansion in the beauty and health categories.

Stable and Decreasing COGS with Minimal Tariff Exposure
Products are sourced predominantly from U.S.-based suppliers, mostly eliminating any negative impact on COGS from tariff-related issues. In fact, the cost of goods sold for some of their male fragrance products has recently decreased, making this a notably lower-risk opportunity compared to most other e-commerce retail businesses currently on the market.

Key Benefits
•Strong, Easy to Remember and Keyword-Rich Domain Name
•High Sales Volume - grown consistently in revenue since inception
•Easy, Low Risk Transition - high inventory turn rate
•100% Turnkey Business - established presence on Amazon
•Strong Relationship and Tenure with Amazon - one of the top fragrance retailers
•Well Established and Trademarked Brand
•Passive Income/Ownership Opportunity
•Huge Growth Opportunity
About the Business
Years in Operation
8
Currently Relocatable
Yes
Currently Home Based
Yes
Market Outlook / Competition
Competitive advantages include:
- Outside of Amazon, there is little competition for the curated fragrance sets
- Amazon Brand Registry - which allows them to create their own value-added content and have one of highest feedback ratings over past 365 days
- They have an impeccable account health rating with Amazon and high feedback ratings
Opportunities for Growth
Building upon its solid performance and established foundation, this business is perfectly positioned to scale. Strategies to continue business growth and profitability are:
- Expanding to Amazon marketplaces internationally
- Driving revenue through direct-to-consumer and existing website/landing pages - untapped potential
- Launching on other marketplaces such as TikTok, Whatnot, Walmart, Target, eBay, Etsy, Poshmark, etc.
- Expanding product offerings within the beauty industry - significant opportunity in skincare, haircare, body care, makeup,etc.
About the Sale
Seller Motivation
The owner has decided to sell at this time to raise capital for other ventures
Transition Support
Yes
Listing Info
ID
2289918
Listing Views
2349

Contact Seller

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Business Listed by: David Fairley WebsiteProperties.com

Listing ID: 2289918 The information on this listing has been provided by either the seller or a business broker representing the seller. BizQuest has no interest or stake in the sale of this business and has not verified any of the information and assumes no responsibility for its accuracy, veracity, or completeness. See our full Terms of Use. Learn how to avoid scams.


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