E-commerce DTC Brand : $7M in 2025. 20% Net Margin. Motivated Seller.
Share on Facebook 
Post to X 
Share on LinkedIn 
Share on Reddit Business Description
About the Business
A nearly 4-year-old DTC brand in the anime, manga and Japanese collectibles space, generating over $7M in revenue in 2025. Primary market is the US, with EU stores representing significant untapped expansion. The global anime market was valued at over $37B in 2025, projected to reach $77B by 2033 (~9%/year). A structurally expanding niche, not a trend.
Key Highlights
$7M+ revenue in 2025, $1.2M normalized net profit, 80% gross margins, 15-25% net depending on the month
Q4 2025 alone: $4M, proving exceptional seasonal demand
150,000+ Klaviyo profiles across US and EU
Two signed supplier contracts (primary and backup) securing fulfilment continuity
USPTO trademark, 4 years of Meta pixel data, documented SOPs, 2-year product roadmap
Bi-weekly product launch engine across anime, manga and gaming universes
Dozens of influencers on free affiliate basis, inbound B2B wholesale interest, subscription model not yet launched
Full freelancer team willing to stay; ~1-5 hours/week founder involvement
No niche expertise required: brand, suppliers, team and roadmap are in place from day one
Financials
Over $7M in 2025 revenue. Q4 was exceptional at $4M in a single quarter, and that hypergrowth temporarily outpaced working capital infrastructure: order volume surged faster than supplier fulfilment capacity, creating a short-term cash flow gap. The situation is fully addressed operationally: two supplier contracts now signed with DDP terms, SLAs and penalty clauses.
Liabilities (~$550k total) are fully structured, in writing, with no legal disputes: supplier balance (~$500k, $100k unlocks the full supply chain with the remainder payable monthly from business cashflow) and Shopify settlement (~$50k). The headline price reflects a distressed entry; the allocation of these structured liabilities is addressed in the deal structure through standard escrow mechanics at closing. This is a working capital timing issue, not a business problem.
Growth Levers
Currently one paid channel only (Meta Ads). Each lever below is independent and requires no rebuild:
Sea freight + 3PL transition: estimated 40% COGS reduction, immediately executable
Google Ads, TikTok Ads, Amazon: zero presence
Email: significant headroom on 150k+ subscribers
B2B wholesale: inbound interest, channel not formalised
Subscription model: natural fit, not launched
SEO: 3.91K keywords indexed, headroom
EU scale: FR, DE, IT, ES, MX live, never systematically scaled
New audiences: luxury, cosplay
Operations
Meta Ads run daily by a dedicated media buyer. Products launch every two weeks per documented SOP. Customer service, Shopify ops and social handled by VA + AI. Designed to operate without founder dependency.
Customers
Passion-driven collectors, emotionally connected to the products, consistently praising quality, driving organic reviews and natural repeat purchases with every launch. A recurring-revenue dynamic exists before any subscription model.
Social: Instagram 31.2K, Facebook 11K, YouTube 1.8K, TikTok 2K, Email 150K.
Additional Notes
The right acquirer brings capital and operational capability, and inherits proven revenue, an irreplaceable Meta pixel, a 150k list, a USPTO trademark, inbound B2B demand, free affiliates, a subscription opportunity, and a 40% margin improvement executable within 90 days. Founder available for a structured transition. Motivated seller, looking to close fast.
P&L 2024-2026 YTD, Balance Sheet and Cash Flow Statement available under NDA.
A nearly 4-year-old DTC brand in the anime, manga and Japanese collectibles space, generating over $7M in revenue in 2025. Primary market is the US, with EU stores representing significant untapped expansion. The global anime market was valued at over $37B in 2025, projected to reach $77B by 2033 (~9%/year). A structurally expanding niche, not a trend.
Key Highlights
$7M+ revenue in 2025, $1.2M normalized net profit, 80% gross margins, 15-25% net depending on the month
Q4 2025 alone: $4M, proving exceptional seasonal demand
150,000+ Klaviyo profiles across US and EU
Two signed supplier contracts (primary and backup) securing fulfilment continuity
USPTO trademark, 4 years of Meta pixel data, documented SOPs, 2-year product roadmap
Bi-weekly product launch engine across anime, manga and gaming universes
Dozens of influencers on free affiliate basis, inbound B2B wholesale interest, subscription model not yet launched
Full freelancer team willing to stay; ~1-5 hours/week founder involvement
No niche expertise required: brand, suppliers, team and roadmap are in place from day one
Financials
Over $7M in 2025 revenue. Q4 was exceptional at $4M in a single quarter, and that hypergrowth temporarily outpaced working capital infrastructure: order volume surged faster than supplier fulfilment capacity, creating a short-term cash flow gap. The situation is fully addressed operationally: two supplier contracts now signed with DDP terms, SLAs and penalty clauses.
Liabilities (~$550k total) are fully structured, in writing, with no legal disputes: supplier balance (~$500k, $100k unlocks the full supply chain with the remainder payable monthly from business cashflow) and Shopify settlement (~$50k). The headline price reflects a distressed entry; the allocation of these structured liabilities is addressed in the deal structure through standard escrow mechanics at closing. This is a working capital timing issue, not a business problem.
Growth Levers
Currently one paid channel only (Meta Ads). Each lever below is independent and requires no rebuild:
Sea freight + 3PL transition: estimated 40% COGS reduction, immediately executable
Google Ads, TikTok Ads, Amazon: zero presence
Email: significant headroom on 150k+ subscribers
B2B wholesale: inbound interest, channel not formalised
Subscription model: natural fit, not launched
SEO: 3.91K keywords indexed, headroom
EU scale: FR, DE, IT, ES, MX live, never systematically scaled
New audiences: luxury, cosplay
Operations
Meta Ads run daily by a dedicated media buyer. Products launch every two weeks per documented SOP. Customer service, Shopify ops and social handled by VA + AI. Designed to operate without founder dependency.
Customers
Passion-driven collectors, emotionally connected to the products, consistently praising quality, driving organic reviews and natural repeat purchases with every launch. A recurring-revenue dynamic exists before any subscription model.
Social: Instagram 31.2K, Facebook 11K, YouTube 1.8K, TikTok 2K, Email 150K.
Additional Notes
The right acquirer brings capital and operational capability, and inherits proven revenue, an irreplaceable Meta pixel, a 150k list, a USPTO trademark, inbound B2B demand, free affiliates, a subscription opportunity, and a 40% margin improvement executable within 90 days. Founder available for a structured transition. Motivated seller, looking to close fast.
P&L 2024-2026 YTD, Balance Sheet and Cash Flow Statement available under NDA.
About the Business
- Years in Operation
- 3
- Employees
- 5 Contractors
1 Creative Strategist, 1 Mediabuyer, 1 Graphist, 2 After-sale Service - Currently Relocatable
- Yes
- Facilities & Assets
- Fully remote, asset-light business. Included in the sale: 6 branded Shopify storefronts (US, FR, DE, IT, ES, MX) plus 2 backup stores, registered USPTO trademark, 150,000+ customer email profiles across 4 Klaviyo accounts, Meta ad accounts with 4 years of pixel data, all creative assets and proven ad playbooks, documented SOPs for every process, established supplier relationship with signed continuity letter (manufacturer-direct, DDP shipping to customer), affiliate program, and all domains, social accounts and content. No physical facilities, no inventory held, no leases. The entire operation transfers digitally and can be run from anywhere.
- Website
- Show Website URL
- Market Outlook / Competition
- The anime/manga collectibles market is a $25B+ global category with a passionate and growing audience. With 4 years of brand equity, customer data and creative learnings that new entrants can't shortcut. Competition is fragmented among small shops with weaker branding and no comparable email base. Demand is proven and seasonal: Q4 2025 alone generated $4M in sales.
- Opportunities for Growth
- Immediate levers, all scoped: (1) restart paid advertising at full scale with the proven playbook, current volume is deliberately reduced during a completed payment-processing migration; (2) Q4 seasonality, the biggest quarter of the year, is ahead; (3) sea freight into a US 3PL cuts shipping costs significantly, the single biggest margin lever; (4) retention/LTV work has never been done despite 150k profiles, email already drives 20-35% of revenue on basic flows; (5) B2B wholesale to anime specialty shops and convention vendors, strategy built and untouched; (6) new product lines validated (kitchen knives, premium segment). A US owner with standard payment processing removes the single constraint that limited the business.
About the Sale
- Seller Motivation
- Funding a new family-related project and retirement
- Transition Support
- Full transition support included, open on duration and structure to fit the buyer's needs. Everything is documented in SOPs: order fulfillment flow, supplier communication, media buying playbook, email marketing calendar, customer service macros. The freelance team (media buying, creative, operations) is available for continuity at the buyer's optio. I'll personally walk the buyer through every system and remain available post-closing.
- Financing Options
- Cash purchase preferred.
Listing Info
- ID
- 2486520
- Listing Views
- 31
Attached DocumentsAttachment Disclaimer
Acquisition_Memorandum_Katana.pdf
Business Location
Listing ID: 2486520 The information on this listing has been provided by either the seller or a business broker representing the seller. BizQuest has no interest or stake in the sale of this business and has not verified any of the information and assumes no responsibility for its accuracy, veracity, or completeness. See our full Terms of Use. Learn how to avoid scams.
Businesses for SaleNew Mexico Businesses for SaleNew Mexico Internet Related Businesses for SaleNew Mexico E-Commerce & E-Tailers Businesses for Sale
Similar Listings
