Boutique Pilates Studio, Strong Recurring Membership Revenue, North NJ
Business Description
Established boutique Pilates studio in a strong Northern New Jersey suburban market, opened in 2025 with a premium ground-up buildout. The studio runs a group reformer model with Balanced Body Allegro 2 reformers and offers 60+ classes per week across reformer, mat, sculpt, barre, and yoga formats, plus private sessions.
Revenue is membership-first. More than half of sales come from recurring subscriptions, with class packs, private sessions, and retail rounding out the mix. The studio runs on a modern booking platform with automated lead nurture, waitlist management, and enforced cancellation policies. Trailing twelve month revenue of $478,000 with owner cash flow of $171,000. Clean, current books.
The operation is turnkey: near-new equipment, modern buildout, an established contract instructor team, documented policies and systems, and a loyal, growing client base. Growth levers include additional class capacity, expanded privates and workshops, corporate partnerships, and retail.
Owners are selling to focus on other business ventures and will provide up to four weeks of transition support. This is a confidential sale and staff and clients are not aware. Business name, location, and detailed financials are shared after a signed NDA and proof of funds. This is a cash purchase; the seller is not offering financing.
Revenue is membership-first. More than half of sales come from recurring subscriptions, with class packs, private sessions, and retail rounding out the mix. The studio runs on a modern booking platform with automated lead nurture, waitlist management, and enforced cancellation policies. Trailing twelve month revenue of $478,000 with owner cash flow of $171,000. Clean, current books.
The operation is turnkey: near-new equipment, modern buildout, an established contract instructor team, documented policies and systems, and a loyal, growing client base. Growth levers include additional class capacity, expanded privates and workshops, corporate partnerships, and retail.
Owners are selling to focus on other business ventures and will provide up to four weeks of transition support. This is a confidential sale and staff and clients are not aware. Business name, location, and detailed financials are shared after a signed NDA and proof of funds. This is a cash purchase; the seller is not offering financing.
About the Business
- Years in Operation
- 1
- Employees
- 5 Contractors
- Facilities & Assets
- Facilities & Assets
The studio occupies a 1600 square foot leased space with a premium ground-up buildout completed in 2025, including an open studio floor, a welcoming reception and retail area, and modern finishes throughout. Rent is $4,800 per month with 2-year term remaining on the lease plus a 3-year renewal option. The sale includes approximately $90,000 in furniture, fixtures, and equipment, headlined by Balanced Body Allegro 2 reformers, along with a full complement of mat, sculpt, barre, and yoga equipment, portable barres, studio mirrors, front desk and POS setup, a security camera system, and retail fixtures and inventory. Nearly everything is under two years old and in excellent condition. - Market Outlook / Competition
- The studio serves a strong Northern New Jersey suburban market of family and commuter towns with healthy household incomes. Reformer Pilates is one of the fastest growing boutique fitness categories nationally, and demand for equipment-based group classes continues to outpace available reformer capacity in many suburban markets. In a short time the studio has built a recognized local brand and a loyal membership base, differentiated by premium equipment, small class sizes, and a boutique member experience that big-box gyms and franchise concepts do not replicate.
- Opportunities for Growth
- Current ownership built the studio to run on strong systems and has kept marketing spend intentionally modest, leaving clear room to grow. Immediate levers include adding classes in off-peak hours on an established schedule, expanding private and semi-private sessions, workshops and special events, corporate and community partnerships, and a larger retail program. Paid social advertising is largely untapped, and the booking platform's automation tools are already configured to convert and retain new leads. For an operator with bigger ambitions, the brand, systems, and playbook are built to replicate in additional locations.
Real Estate
- Owned or Leased
- Leased
- Building Sq. Ft.
- 1,600
- Rent
- $4,800 per month
About the Sale
- Seller Motivation
- The owners are selling to focus on other business interests.
- Transition Support
- Ownership will provide up to four weeks of hands-on transition support covering daily operations, the booking platform and its automation sequences, instructor scheduling, membership and pricing structure, and vendor relationships. The business runs on documented systems, including written policies, waivers and membership agreements, automated lead nurture and retention email sequences, and a standardized class schedule, which shortens the learning curve considerably. Instructors are independent contractors and introductions will be made during the transition. Extended consulting beyond the initial period is negotiable.
Listing Info
- ID
- 2499385
- Listing Views
Listing ID: 2499385 The information on this listing has been provided by either the seller or a business broker representing the seller. BizQuest has no interest or stake in the sale of this business and has not verified any of the information and assumes no responsibility for its accuracy, veracity, or completeness. See our full Terms of Use. Learn how to avoid scams.
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