Established premium eco-friendly pet products brand specializing in natural cat litter and related accessories. The company has developed a proprietary product sourced from a unique diatom mineral deposit with exceptional odor-control and absorption characteristics. Its sustainable, 100% natural and biodegradable formula has attracted a strong, loyal following among environmentally conscious cat owners.

The brand operates primarily through direct-to-consumer (DTC) e-commerce in the U.S. (Shopify, Amazon & Chewy), supported by a well-established fulfillment network. With over 120,000 unique customers and a highly engaged digital audience, the business has built strong brand equity and high repeat purchase rates.

Despite a recent decline in sales from its peak year, the brand remains solidly positioned with significant upside. Past reductions in marketing spend offer clear growth opportunities through renewed advertising, retail expansion, and new product categories such as pet food, supplements, and illness-detection litter.

Key Highlights
• Proven sales history exceeding $6M annually, peaking near $7M
• Strong brand recognition and loyal customer base in the U.S. and Mexico
• Proprietary natural formula offering key differentiation in a competitive market
• Scalable subscription-based DTC model with extensive email and social reach
• Over 10 million media impressions and 60,000+ combined followers
• Infrastructure and supply chain in place for further growth
• Expansion potential through retail partnerships and product line extensions