Wigglish is an established independent toy and gift retailer known for a thoughtfully curated assortment of toys, games, and children’s gifts. The business has built strong brand recognition, repeat customer engagement, and trusted vendor relationships through an intentional focus on quality, play value, and gift-ability.

This offering represents a deliberate, asset-focused transaction designed to efficiently transfer inventory and related business assets to a qualified buyer. The opportunity is well suited for an existing toy or gift retailer, an omnichannel or e-commerce seller seeking immediate inventory, or an entrepreneur looking to acquire proven retail assets without the time and risk of sourcing inventory from scratch.

The current inventory is retail-ready, current, and actively selling, with a balanced mix that avoids over-reliance on seasonal or trend-driven products. The assortment has been curated with long-term sell-through in mind, making it adaptable for brick-and-mortar retail, online resale, or hybrid models. This is not clearance or distressed inventory.

Assets included in the sale may consist of substantially all on-hand inventory, the Wigglish brand name and associated goodwill, vendor and wholesale account relationships, POS system data and historical sales information, customer email list, social media accounts, website, domain, and branding assets. Store fixtures and merchandising elements may be included or excluded depending on buyer preference and transaction structure.

Wigglish operates under a retail lease that is in place through May 2027. Lease assumption or assignment is optional, allowing flexibility for buyers who wish to continue operating in the current location as well as those seeking an inventory-only or offsite model. Lease details are available to qualified buyers.

This opportunity offers several strategic advantages, including immediate access to proven, giftable inventory; elimination of wholesale lead times and minimum order requirements; reduced startup and sourcing risk; and flexibility in transaction structure. Buyers can accelerate time to revenue while avoiding common early-stage inventory missteps.

The ideal buyer profile includes independent toy or gift retailers, children’s museums or specialty retailers, omnichannel sellers expanding product assortment, or entrepreneurs seeking established retail assets with a strong foundation. The structure of the transaction can be tailored to align with buyer objectives, including inventory-only acquisitions or expanded asset sets that include brand and operational data.

This is an asset-only sale. Pricing is inventory-based and negotiable depending on scope, structure, timing, and whether additional assets or lease assumption are included. A mutual non-disclosure agreement (NDA) is required prior to the release of detailed inventory summaries, financial information, or lease terms. Limited transition support may be available to facilitate continuity where appropriate.

The seller is reviewing proposals on a defined timeline and is prioritizing an asset sale. An alternative inventory liquidation strategy will be pursued if a transaction is not completed within the stated timeframe.

Serious, qualified inquiries only. Initial contact through the BizBuySell platform is required.