Rideologie is a boutique indoor cycling studio offering rhythm-based fitness classes, memberships, private events, and wellness-focused community experiences in Salt Lake City, Utah!
Established in 2017, Rideologie has built a strong local brand with nearly a decade of operating history.
Rideologie enjoys a prime Salt Lake City location serving a growing community of health-conscious and fitness-focused consumers.

Over 25,000 annual rider visits demonstrate strong customer demand and brand loyalty!

BUSINESS VALUE INCLUDES:
• Goodwill:
Established in 2017 (9+ years in business)
Well-known boutique indoor cycling brand in the Salt Lake City market
Loyal recurring membership base with 67 active memberships
Strong community-focused culture and customer retention
Experienced instructor team and established operating systems
Excellent online reputation: o Google: 4.9 Stars (329 reviews)
Recognizable local fitness and wellness brand with established goodwill

• Income Streams:
Recurring membership subscriptions Class package sales
Drop-in ride purchases
Private rides and special events
Retail merchandise sales
Gift card sales

• Tangible (Hard) Assets:
FF&E and Equipment (Estimated Market Value):
Estimated total asset value: approximately $73,000
• 33 Stages indoor cycling bikes
• Free weights and strength-training equipment
• Professional audio and visual systems
• Lighting systems and instructor equipment
• Reception area furniture and fixtures
• Signage and branding assets
• Computers, tablets, POS hardware, and network equipment
• Laundry and facility maintenance equipment
• Rental shoes, towels, and operational supplies

Operations & Customer Base:
• Approximately 26,000 annual attendees
• 14,348 attendees year-to-date
• Approximately 25,804 attendees over the previous 12-month period
• Owner currently operates business with limited involvement of approximately 10 hours per week
• Established systems, scheduling, marketing, and membership management platform in place
• Online/Social Media:
• Website:
• Facebook:
• Instagram:

• Intellectual Property:
Rideologie trade name and logo
Website and domain name
Social media accounts and digital marketing assets
Customer database and membership records
Instructor training materials and operational manuals
Loyalty program assets and associated business goodwill

• Staffing:
1 Owner: Semi-absentee ownership structure requiring approximately 10 hours per week from owner
Experienced instructor team in place
Established accounting and bookkeeping support relationships
Operational systems allow for limited owner involvement

Rideologie has an experienced instructor team and established operating systems provide a strong foundation for continued growth!

Rideologie includes 33 premium Stages indoor cycling bikes and an estimated $73,000 in furniture, fixtures, equipment, and studio assets!

Significant expansion opportunities through corporate wellness programs, personal training, specialty fitness offerings, digital memberships, and additional locations.

Inquire for more info… this fitness studio will not last long!