Profitable dessert and pastry business with loyal customer base!
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Endulzarte is a bakery located in
Rockaway, New Jersey, with a strong
online presence via Instagram and
Facebook.
Our wide variety of delicious and
visually appealing products offers a
unique experience for our customers.
We were established as an LLC in
March 2018. We began by offering
personalized surprise breakfast
deliveries throughout much of Northern
New Jersey—an initiative that led to
exponential growth by February 2021,
when we opened our shop.
This physical location features a
welcoming atmosphere that is
increasingly attracting customers from
diverse cultural backgrounds—
extending beyond just the Hispanic
community, which has remained loyal to
our brand.
While our target market consists
of residents of Rockaway and the
surrounding areas—Dover,
Wharton, Minehill, Denville, etc.
—
we receive very frequent visits
from people who travel up to an
hour and a half to reach us.
Consequently, our audience
essentially comprises lovers of
artisanal baked goods that are free
of preservatives and industrial
processing, as everything we offer
is handmade.
Our menu features a wide
variety of products—all
100% handmade—that have
earned a very special place
in the hearts of our
customers. These include
the incomparable T orta de
Almojábana, the Genovesa
(a moist *tres leches* cake),
our crepes, and our fruit
salads served with our
signature house sauce.
Whoever decides to continue
growing the brand will benefit
from the following advantages,
among others:
- A strategic location in Rockaway,
New Jersey, situated on a main
thoroughfare that serves as a
mandatory route to access Route
80, where our large glass windows
capture the attention of passersby.
- A loyal and engaged customer
base.
- High-quality, visually appealing
content on Instagram and
Facebook, featuring genuine
followers acquired organically
over our five years of operation.
- Opportunities for growth in both
the online and brick-and-mortar
confectionery markets.
And most importantly: “THE
ENDULZARTE BOOK,
” containing
every single one of the recipes—
complete with step-by-step
instructions—that have set us
apart within the confectionery
market.
the business structure
includes a 10x10 stand—
complete with a panoramic
display fridge, sink, and
payment system (Square)—
that meets all requirements
for installation in any mall as
a
"kiosk"
or as a second
location for the brand.
Rockaway, New Jersey, with a strong
online presence via Instagram and
Facebook.
Our wide variety of delicious and
visually appealing products offers a
unique experience for our customers.
We were established as an LLC in
March 2018. We began by offering
personalized surprise breakfast
deliveries throughout much of Northern
New Jersey—an initiative that led to
exponential growth by February 2021,
when we opened our shop.
This physical location features a
welcoming atmosphere that is
increasingly attracting customers from
diverse cultural backgrounds—
extending beyond just the Hispanic
community, which has remained loyal to
our brand.
While our target market consists
of residents of Rockaway and the
surrounding areas—Dover,
Wharton, Minehill, Denville, etc.
—
we receive very frequent visits
from people who travel up to an
hour and a half to reach us.
Consequently, our audience
essentially comprises lovers of
artisanal baked goods that are free
of preservatives and industrial
processing, as everything we offer
is handmade.
Our menu features a wide
variety of products—all
100% handmade—that have
earned a very special place
in the hearts of our
customers. These include
the incomparable T orta de
Almojábana, the Genovesa
(a moist *tres leches* cake),
our crepes, and our fruit
salads served with our
signature house sauce.
Whoever decides to continue
growing the brand will benefit
from the following advantages,
among others:
- A strategic location in Rockaway,
New Jersey, situated on a main
thoroughfare that serves as a
mandatory route to access Route
80, where our large glass windows
capture the attention of passersby.
- A loyal and engaged customer
base.
- High-quality, visually appealing
content on Instagram and
Facebook, featuring genuine
followers acquired organically
over our five years of operation.
- Opportunities for growth in both
the online and brick-and-mortar
confectionery markets.
And most importantly: “THE
ENDULZARTE BOOK,
” containing
every single one of the recipes—
complete with step-by-step
instructions—that have set us
apart within the confectionery
market.
the business structure
includes a 10x10 stand—
complete with a panoramic
display fridge, sink, and
payment system (Square)—
that meets all requirements
for installation in any mall as
a
"kiosk"
or as a second
location for the brand.
About the Business
- Years in Operation
- 8
- Facilities & Assets
- The sale includes all furniture, fixtures, equipment and inventory necessary to operate the business. Assets include commercial ovens, refrigeration equipment, display cases, preparation tools, tables, chairs, shelving, smallwares, packaging supplies, and existing inventory.
The purchase also includes a fully equipped 10x10 retail stand for a second location in a mall.
The most important: Recipes book! - Website
- https://www.instagram.com/endulzarteusa/?hl=es
- Market Outlook / Competition
- Established in 2018, Endulzarte has built a strong reputation in the community for offering high-quality, homemade, artisan desserts made from 100% original recipes inspired by Colombian traditions. Products are crafted with premium ingredients, without preservatives, delivering authentic flavors that differentiate the business from competitors. Demand for fresh, handmade baked goods continues to grow, and the business has developed a loyal customer base through consistent quality, word-of-mouth referrals, and repeat customers. Its unique product offerings and established brand presence position the business favorably within the local market.
20k organic followers on Instagram! - Opportunities for Growth
- The business offers significant growth opportunities through expanded catering services, corporate accounts, online ordering, delivery partnerships, additional retail locations, and participation in community events and farmers markets. The existing 10x10 mall stand provides a foundation for further expansion and increased brand visibility. A new owner could also increase revenue through wholesale partnerships, seasonal product lines, social media marketing, and franchising or licensing opportunities. With an established brand and proven business model, Endulzarte is well-positioned for continued growth.
Real Estate
- Owned or Leased
- Leased
- Rent
- $2,000.00 per month
About the Sale
- Seller Motivation
- As a family-run business, it has reached its natural conclusion.
- Transition Support
- The current owner is willing to provide comprehensive training and transition support to ensure a smooth transfer of operations. Training may include production processes, proprietary recipes, supplier relationships, inventory management, pricing strategies, customer service procedures, event and custom order management, social media training, and day-to-day business operations. Ongoing support can be provided for an agreed-upon transition period.
Listing Info
- ID
- 2514019
- Listing Views
Attached DocumentsAttachment Disclaimer
Business Location
Listing ID: 2514019 The information on this listing has been provided by either the seller or a business broker representing the seller. BizQuest has no interest or stake in the sale of this business and has not verified any of the information and assumes no responsibility for its accuracy, veracity, or completeness. See our full Terms of Use. Learn how to avoid scams.
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