This business is a trend-led, direct-to-consumer e-commerce fashion and lifestyle store operating across six European markets. The company offers a broad, visually appealing product range designed to attract a wide audience. A single Shopify store serves multiple markets, with product listings translated for each region.

By combining a fully automated catalogue system with an asset-light, on-demand fulfilment model, the business holds no physical inventory and ties up no inventory capital. Customers pay at checkout before supplier invoices are settled, allowing the business to fund its growth through its own working capital while generating $675K in TTM revenue and $120K in net profit. With a 66% TTM gross margin and multiple untapped acquisition channels, this business offers a scalable digital asset with significant room for further growth.

Continued Business Operations: For investors or hands-off buyers seeking a turn-key asset, the we have a team who is open to retaining day-to-day management, ad account execution, and growth operations post-acquisition under an agreed management structure. It's up to you as a buyer if the team continues or if you prefer taking the day to day operations on to you.

Key Highlights

TTM Revenue (Aug 2025 – Jul 2026): $675K
TTM Net Profit: $122K (17.8% Net Margin)
Gross Margin: 66% Overall (COGS at 34.1% / $230,106)
Revenue Growth: TTM revenue of $675K, compared with $336K in the 2025 accounts
Geographic Reach: European markets served through one Shopify storefront
Core Operating Platform: Shopify | Google Ads | Klaviyo | Automated Catalogue | On-Demand Fulfilment
Team Continuity: Two existing team members are available to continue with the business post-acquisition, providing an option for continued operational support.

Investment Highlights

Strong Unit Economics: A 66% TTM gross margin provides substantial room to absorb acquisition costs while maintaining profitability.
Asset-Light Fulfilment Structure: No physical inventory is held. Products are sourced and shipped on demand from manufacturing partners directly to customers, eliminating inventory risk and upfront stock requirements.
Self-Funded Growth Model: Customers pay at checkout through Shopify Payments before supplier and agency invoices are settled, creating a favourable working-capital cycle.
Single-Channel Upside: The business has generated its entire TTM revenue through Google Ads, with paid social, email campaigns, and marketplace sales yet to be activated.
Automated Catalogue Infrastructure: A proprietary listing bot adds approximately 30–50 products per day, generating search-ready titles and translations across market languages. The system transfers with the business.

Market Opportunity

The European fashion and lifestyle e-commerce landscape provides several clear opportunities for further expansion:
Visual Product Category: The broad, trend-led assortment and impulse-friendly price points are well suited to visual acquisition channels such as Meta and TikTok.
Multi-Market Infrastructure: One Shopify storefront already serves six European markets through translated listings, allowing geographic expansion without creating separate stores or catalogues.
Marketplace Expansion: The business has not generated marketplace revenue to date, while its automated listing infrastructure already provides the search-ready translated catalogue required to launch across additional channels.
Owned Customer Base: 18,000 active Klaviyo profiles are already available from a total of 26,108 collected profiles, creating a substantial existing audience that has not yet been activated through regular campaigns.