This brand is a performance-driven, direct-to-consumer e-commerce brand operating at the intersection of clean skincare consumables and at-home beauty hardware. The company specializes in a curated, pro-aging product suite featuring its signature Energizing Beauty Light and clinically tested, microplastic-free topical serums and collagen supplements.

By pairing high-margin physical products with a fully automated EU fulfilment centre setup, the brand operates with zero home-warehouse management while delivering $482K in TTM revenue and $123K in net profit. With a 41.6% repeat customer rate and a strong 4.7/5 Trustpilot reputation, this business offers a turnkey digital asset ready for multi-channel scaling.

Continued Business Operations: For investors or hands-off buyers seeking a turn-key asset, the we have a team who is open to retaining day-to-day management, ad account execution, and growth operations post-acquisition under an agreed management structure. It’s up to you as a buyer if the team continues or you prefer taking day to day operations on to yourself.

Key Highlights

TTM Revenue (Aug 2025 – Jul 2026): $482K
TTM Net Profit: $123K (25.5% Net Margin)
Gross Margin: 76.2% Overall (COGS at 21.0% / $101,085)
Customer Retention: 41.56% Lifetime Repeat Purchase Rate
Brand Authority: 4.7 / 5 stars across 266 verified Trustpilot reviews
Core Operating Platform: Shopify | Meta Ads Engine | Klaviyo Email | 3PL Fulfillment
Team Continuity: Two existing team members are available to continue with the business post-acquisition, providing an option for continued operational support.

Investment Highlights

Exceptional Unit Economics: High gross margins allow the business to comfortably absorb paid media acquisition costs while preserving strong bottom-line profitability.
Asset-Light 3PL Structure: Zero physical inventory handling for the owner. Stock is pre-stocked in a central EU fulfilment centre, clearing Benelux orders in 1–3 days.
Unmatched Customer Loyalty: Skincare is inherently consumable. A 41.6% repeat purchase rate proves that buyers love the formulas and regularly reorder.
Single-Channel Upside: The business reached nearly half a million in revenue relying exclusively on Meta Ads in Benelux. Google Ads, email flows, and subscriptions are virtually untapped.
EU Regulatory Compliance: All formulations, packaging, and safety documentations meet strict EU Cosmetic Regulations, making cross-border expansion into Germany, the UK, or France plug-and-play.

Market Opportunity

The European beauty and personal care landscape is undergoing a massive shift:
The Home Is the New Clinic: Consumers are replacing office laser treatments with effective home led therapy and daily targeted skincare.
Clean & Microplastic-Free Demand: Clean, vegan formulations are outperforming the broader European cosmetics market at a 6.74%–7.12% CAGR. The brand is 100% vegan, microplastic-free formulations sit right in the sweet spot of this trend.
Fast-Growing Local Tech Market: The beauty device and skincare market compounds at 10.5% annually, providing a stable home base (81.7% of sales) with easy access to Belgium (18.3%) and Germany.

Marketing & Growth Infrastructure

Proven Meta Acquisition Engine: A battle-tested Meta Ads setup driving high-intent traffic across the Netherlands and Belgium.
Klaviyo Email Database: 5,307 active contacts with core abandoned checkout and post-purchase flows built out.
Verified Social Proof: Over 266 verified reviews on Trustpilot driving strong landing page conversion rates.
Support SOPs Ready: Operational routines and support flows managed smoothly through Thrive Desk.