In 2018 I started my store as a beauty store with the thesis that people, especially women, will keep buying beauty products no matter the state of the economy. I looked for a niche to sell in where products would be sold year round and can specifically be on a subscription based model. What I found was that beauty products, especially skincare products, is this golden niche.

Once I proved the model in this niche, I doubled down and moved all of my capital towards skin care products, such as Body wash, hand soap, body scraps, facial cleaner, eye serum, facial moisturizers etc.

I have done very well in this niche. However, due to a minor family incident, we are liquidating assets to fund our daughter's college tuition. There is massive potential for a new owner since the new owner can double the catalog with the current distributors or simply keep the products in stock and run PPC advertising campaigns.

Last year the store did $93,567 in net profit and $651,576 in top line sales. I currently have one part time employee that has been with the business since the start and she will remain on with a new buyer. I personally spend about an hour a week on this business reviewing numbers etc.

Everything has been very well documented and a new owner needs no experience whatsoever in this industry.