Business Overview
The global Clean Beauty Market continues to expand, driven by consumer demand for transparency, sustainability, and efficacy. This opportunity is THE online destination dedicated to offering a range of hair and skincare products crafted from natural, vegan ingredients, built on a foundation of clean and scientifically backed formulations. Now approaching a decade in market, the trademarked brand’s 14 SKU line is carried in retail locations across the United States, Canada, Asia, and Australia. The business operates a profitable three stream model: direct to consumer (DTC) via Shopify, a robust wholesale B2B division, and a high margin private label division offering custom formulation and white label services.

They boast an exceptionally loyal customer base with a very healthy social media following of ~26K followers, a remarkably low customer acquisition cost of $1.40, 27% of revenue generated from repeat DTC customers, and a 2.11% DTC conversion rate, all driven entirely by organic strategies.

The company’s loyal customer base, award-winning products, and untapped future growth opportunities position it as an attractive acquisition. With a well-developed brand identity, and excellent margins, this business is primed for the next stage of expansion.

Key Benefits
•Strategic Growth & Channel Expansion
•Top-Tier Retailers and Beauty Membership Platform Partnerships
•Established Multi Channel Distribution
•Award Winning Product Line
•Strong Founder Legacy
•Efficient Customer Acquisition

Financial Strength & Growth Momentum
The business demonstrates exceptional financial health, delivering consistent year-over-year growth with sales up 52% and profits up 69% in the current TTM (CAD) over 2025. This expansion is underpinned by a robust 34% cash flow (SDE) margin, reflecting both operational efficiency and strong brand equity.

Growth in 2026 has been led by wholesale and retail distribution, with Q1 revenue well ahead of the prior year on the strength of new national accounts and booked wholesale orders. Proforma 2026 projects sales 48% and cash flow 78% above full-year 2025, at a 37% cash flow margin. The proforma reflects actual results for January through June 2026 together with wholesale orders already booked; the second half is held flat at the first-half monthly run rate, with no seasonal uplift or further growth assumed. On that basis, proforma revenue sits marginally below the trailing-twelve-month figure while cash flow and margin both improve.

This upward trajectory is secured by a diverse and high-value pipeline, including:
•Scalable Partnerships
•Digital Expansion

As the brand executes this multi-channel scaling strategy, it is well positioned to build on its established distribution base. For a prospective buyer, this represents an opportunity to acquire a profitable enterprise with national retail distribution, booked wholesale revenue, and a projection that assumes no holiday season lift, despite the fourth quarter having historically been the strongest period for direct-to-consumer sales.

Financial Summary
Proforma 2026*
• Gross Revenue $656,648 USD
• Cash Flow $243,385 USD

•Gross Revenue $932,846 CAD
• Cash Flow $345,758 CAD

*Proforma includes significant wholesale orders that are already booked. January through June 2026 reflects actual results; July through December is projected at the January through June monthly run rate, with no growth or seasonal uplift assumed

TTM Jun’26
• Gross Revenue $672,107 USD
• Cash Flow $231,033 USD

• Gross Revenue $954,807 CAD
• Cash Flow $328,210 CAD

Currency Conversions (CAD to USD).
USD equivalent at time of sale will vary based on exchange rates.
• TTM Jun’26 converted at the exchange rate of 0.703919 on 06/30/26
• 2026 Proforma converted at the exchange rate of 0.703919 on 06/30/26