Well-Established, Search-Dominant Wallpaper & Wallcovering Specialist

Asking Price$100,000

Cash Flow

EBITDANot Disclosed

Gross Revenue$52,083

InventoryNot Disclosed

FF&E$9,000
Included in asking price
Real EstateNot Disclosed

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Well-Established, Search-Dominant Wallpaper & Wallcovering Specialist


Asking Price$100,000

Cash Flow

EBITDANot Disclosed

Gross Revenue$52,083

InventoryNot Disclosed

FF&E$9,000
Included in asking price
Real EstateNot Disclosed


Seller Financing Available
Business Description
Rare opportunity to acquire a highly established specialty wallpaper and wallcovering business serving the Portland–Vancouver metro area. Founded in 1978, the company has built nearly five decades of name recognition, technical expertise, and an outstanding reputation in a specialized trade where experienced installers are increasingly difficult to find.

The business focuses primarily on high-end residential wallpaper installation, with additional services including wallpaper removal, wall preparation, commercial wallcovering, and interior and exterior painting.

A major advantage is the company's established organic lead-generation engine. With more than 100 five-star Google reviews, approximately 25 five-star Yelp reviews, an A+ BBB rating, and decades of referral relationships, the business consistently ranks among the top search results in the Portland area for wallpaper-related searches and often performs strongly for painting-related searches as well. Leads are generated primarily through organic search, reputation, and referrals, with little reliance on outbound marketing.

The current owner is effectively semi-retired and is completing approximately one project per week, leaving a significant amount of existing inbound demand untapped. This creates a compelling opportunity for a motivated owner-operator to grow the business simply by capturing more of the lead flow already being generated.

Based on current lead volume and an approximately 80% historical closing rate, an owner-operator working approximately four days per week could potentially generate around $250,000 in annual revenue at approximately 70% gross margin—without requiring a major expansion of the company's existing marketing efforts.

Additional upside could come from adding installation capacity, improving lead follow-up and scheduling, expanding commercial wallcovering and painting services, and developing additional relationships with designers, builders, and other referral partners.

The operation is home-based, relocatable, and has no employees, keeping fixed overhead low. The owner currently refers out more than 75% of available work, further illustrating the amount of demand available to a buyer with greater capacity. Professional installation and removal equipment is included in the sale.

This opportunity is particularly well suited for an experienced installer, painter, contractor, home-services operator, or entrepreneurial owner-operator seeking an established brand with immediate inbound lead flow and substantial upside.

The seller is committed to a smooth transition and is willing to provide training, technical guidance, estimating support, and introductions to key industry relationships. The seller is also open to meaningful seller financing and creative deal structures for a qualified buyer.

Detailed financial information and the Confidential Business Review are available to qualified buyers following execution of a nondisclosure agreement.
About the Business
Years in Operation
48
Employees
1 Full-time
There are no employees in the business, but the owner refers out 75%+ of the bus
Currently Relocatable
Yes
Currently Home Based
Yes
Facilities & Assets
Home-based / relocatable within the Portland metro area
Market Outlook / Competition
Wallpaper installation is a specialized trade with a limited pool of experienced professionals. High-end materials can cost hundreds of dollars per roll, making affluent homeowners, designers, and contractors reluctant to risk improper installation. The company’s longevity, five-star reviews, referral relationships, specialized removal capabilities, and established online presence create meaningful competitive advantages. Its strong reputation and online authority have helped the business consistently rank among the top search results in the Portland area for wallpaper-related searches and often for painting-related searches as well.
Opportunities for Growth
The clearest growth opportunity is simply to capture more of the existing demand already flowing into the business. The current owner is effectively semi-retired and completes approximately one project per week, leaving a significant amount of inbound opportunity untapped. Based on current lead flow and an approximately 80% closing rate, an active owner-operator working four days per week could potentially generate approximately $250,000 in annual revenue at a 70% gross margin. Additional upside could come from adding trained field capacity and expanding services as demand grows.
About the Sale
Seller Motivation
Retirement / transition after nearly five decades
Transition Support
The seller will provide a structured transition that may include technical training, estimating and bidding instruction, customer and referral-source introductions, and guidance on specialty installation and removal methods. The seller is also open to an ongoing consulting or subcontractor role following closing.

- 90-Day Hands-on Training: The seller will provide comprehensive, on-site field training during the initial 90 days to transfer all physical wallpapering trade secrets and operational standards. This training is designed to get new owners operating entirely independently within 3 months.

- Ongoing Post-Closing Consulting: The seller plans to transition into a 1099 advisor/consultant, continuing to manage inbound lead generation, support you with job estimations, and transfer key industry and supplier relationships.
Financing Options
Seller is open to meaningful seller financing and creative deal structures
Listing Info
ID
2548126
Listing Views
2

Listing ID: 2548126 The information on this listing has been provided by either the seller or a business broker representing the seller. BizQuest has no interest or stake in the sale of this business and has not verified any of the information and assumes no responsibility for its accuracy, veracity, or completeness. See our full Terms of Use. Learn how to avoid scams.