About I Can't Believe It's Yogurt

I Can't Believe It's Yogurt is considered to be the leader, pioneering the category of frozen yogurt within the United States. ICBIY’s accomplishments include being the first frozen yogurt served on a major airline, creating technology to overcome logistical roadblocks to deliver frozen yogurt and building out an international delivery network to keep the yogurt fresh and not freezer burnt. This has led to ICBIY becoming the worldwide leader in frozen yogurt with locations and resellers in dozens of countries. Locations include shopping centers, malls, airports, colleges, as part of other restaurants or stores and in high-traffic areas.

ICBIY has effectively co-branded with some of the biggest name brand companies in the food and beverage industry including Pizza Hut. These co-branded deals have exposed ICBIY to millions of people who then seek out other locations to enjoy frozen yogurt.

Why I Can't Believe It's Yogurt?

The ever-increasing demand for frozen yogurt is creating new opportunities for ICBIY to expand beyond its traditional locations. This means people who already own a business, even if not a restaurant, can become a franchise owner. The inclusion of ICBIY can enhance sales by providing an existing customer base with a great tasting healthy nutritious snack that adds to the bottom line and not the waistline. These non-traditional outlets allow the other business to be the primary while ICBIY is secondary.

Franchise candidates receive assistance throughout the entire franchising process from professional training to design and layout of stores. Store locations are consistently monitored and supported through several programs to optimize performance and maximize profits for every franchise owner.

ICBIY headquarters assist with marketing both in-store merchandising and external advertising, so franchise owners are not left trying to create a customer base from scratch. Well designed, proven marketing tactics drive customer acquisition and retention. Headquarters also conducts and invests in continuous research and development of new flavors and drinks to keep customers coming back.