Piggly Wiggly became the first grocery store with customer self-service in 1916, and today it has developed into a brand attractive to many franchise owners.
Retail
About Piggly Wiggly
More than 530 grocery stores in 17 states operate under the Piggly Wiggly banner. Many of the stores are in the Southeast, but Piggly Wiggly’s reach extends as far as Wisconsin. Each store is independently owned and operated, and most franchisees own only one or two stores.
Piggly Wiggly stores sell food merchandise such as beef products, baking products, seafood, condiments, vegetables and beer, and range in size from 10,400 square feet to 60,000 square feet. Most stores sell lottery tickets, and some offer ATMs, in-house banking services and video rentals. By and large, Piggly Wiggly’s main competitors tend to be other locally owned grocery stores, but in some areas, competitors do include larger establishments such as Costco and Walmart.
1982 (43 years)
12
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Franchise Fees
$0
0.063% - 0.375%
Gross Sales
0.0%
Why Piggly Wiggly?
Owning a Piggly Wiggly store can be an intriguing choice for potential franchisees who love history and the name. In certain areas of the country such as in the South, a new grocery store named “Piggly Wiggly” has the potential to generate instant buzz and name recognition in a community. Furthermore, the Piggly Wiggly corporation has a massive infrastructure in place which determines sponsorships, products on sale and so on. The retail program provides financial resources and administrative support services that may otherwise have proved too prohibitive for independent grocers.
Ideal Candidate
Ideal candidates of a Piggly Wiggly franchise should have more than $1 million to get started. The upper end of the total investment range is $4,408,600, which may be necessary if a store is being constructed from scratch rather than an existing store being sold or converted. The bulk of the money goes toward equipment, improvements and opening inventory. There is no formal training program, and although corporate does provide extensive support, the ideal candidates have grocery store backgrounds. They want to offer their community a grocery store that gives off independent vibes while giving owners the opportunity to take advantage of the strong Piggly Wiggly infrastructure.
No initial franchise fee exists, but franchisees pay continuing license fees based on gross sales. They also pay various service fees and pre-construction fees. Potential franchisees must pay for their own market analysis and develop their own business plans with capital budgets, financial statements and projections.
$1,239,960 - $4,408,600
$1,179,960
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