Relax The Back franchises promote better sleep and overall health through consumer education and the sale of ergonomic furniture and various wellness products.
Retail , Healthcare & Senior Care
About Relax The Back
Relax The Back is a retailer of specialty health-care products, most of which are designed to promote relaxation, relieve back and neck pain, and improve sleep. Relax The Back enjoys a good relationship with the medical community, and many stores get customers through referrals from health-care providers. In most markets, customers are generally between 35 and 64 years of age. Most clients also have annual household incomes of over $100,000.
Relax The Back stores offer educational materials as well as self-care products. Franchisees and their employees receive training in spinal health issues and related wellness strategies. The goal is to provide clients with a customized experience that enables them to better understand and improve their own health.
The brand focuses on wellness products for a variety of applications: sleep, sitting, standing, fitness, therapy, and massage. Most stores carry a mix of exclusive and non-exclusive products. Small items, such as support braces, footrests, pillows, and cushions can help customers relieve back and neck pain during daily work and leisure activities. Relax The Back stores also carry a variety of chairs, including recliners, massaging models, ergonomic styles, and lift chairs. Mattresses, adjustable beds, and inversion tables are also available. Customers can get personalized suggestions for products and self-care exercises from Relax The Back employees with training in pain relief and spinal health.
1989 (36 years)
2
$911,108
Franchise Fees
$29,500
$19,500 Veteran's Fee
5.0%
Adjusted Gross Sales
2.0%
Adjusted Gross Sales
Why Relax The Back?
Relax The Back focuses on selling high-ticket items, including recliners, office products, massage chairs, and mattresses. As such, franchisees don't usually need to maintain a large inventory or sell a lot of low-priced items to be successful. Many inventory items are exclusive to the Relax The Back brand. Most retail stores are only open Monday through Saturday, so franchisees can pursue a desirable work/life balance.
Ideal Candidate
An entrepreneur who is interested in health and wellness could be a good fit for the Relax The Back brand. An ideal franchisee should have a net worth of at least $500,000 and $100,000 worth of liquid capital. A potential franchisee should also be willing to build a small team of dedicated employees who can provide the high level of customer service and wellness expertise that characterize the brand.
$219,700 - $391,300
$100,000
$500,000
